Past Work

Native Shoes

Native Shoes partnered with Star Wars to launch a limited-edition collection of shoes for both adults and kids. I was tasked with creating a retention marketing strategy to acquire new customers and generate revenue.

  • Created a retention marketing strategy to build hype and drive revenue for this collaboration which included detailed pre-launch, launch, and post-launch tactics

  • Wrote clear briefs and briefed in the creative team for assets that were both on brand and results-driven

  • Worked with a Marketing Coordinator to ensure flawless execution of the pre-launch, launch, and post-launch plans

The campaign exceeded the target pre-launch and launch revenues by 290% and I grew email customer base by 2%.

TELUS Health MyCare, Canada’s #1 most trusted online healthcare platform, was set to launch in 3 new provinces within a year. I was tasked with the email marketing plans for these launches.

  • Developed user engagement and retention strategies to support the launch of 2 new products and 3 new services across 3 new provinces

  • Worked with internal and external key stakeholders to create omnichannel campaigns that included email, SMS, push notifications, and in-app messaging

  • Worked with a Product lead to migrate ESP from Mailchimp to Braze

The successful launches into the 3 new markets saw a consistent 4.8/5 app review rating for over 2 years. As a program, drove 40% of total revenue through large-scale marketing campaigns, lifecycle programs, and services messages. More importantly, being a part of this team allowed me to support those in need of medical support during COVID-19 outbreak.

TELUS Health MyCare

kyth + kyn

With the summer coming, we wanted to re-introduce one of kyth + kyn’s most popular summer products to the subscriber base.

  • A/B and multi-variant tested subject lines, images and messaging to optimize revenue and user engagement

  • Used dynamic content based on user shopping behaviour to drive relevance and sales

  • Responsible for email creation which included copywriting and image selection, as well as building the email using Klaviyo

The campaign exceeded the target sales target for the month by nearly 60% and had healthy engagement rates (56% open rate, 4.3% click through rate).